Honda On Regent Blog

09/01/2009 – WINNIPEG, Manitoba – Birchwood Honda On Regent announced today that they would begin clearing out all remaining 2009 model year Honda vehicles. The clearout will begin now and run through until the end of September if supplies last. In support of this effort, Honda Canada has placed a number of customer cash incentives on the ’09 inventory reducing prices even further.

“We need to move this remaining stock by the end of month to make way for the incoming 2010 models that have already begun to land,” said Christian Goleski, General Sales Manager at Honda On Regent. “I have set a goal for my team to sell 99 of these new vehicles this month,” continued Goleski, “and I intend to hit that target by considering every reasonable offer in the market where the 09’s are concerned.”

2009 Honda Accord Sedan

And they should have no trouble moving these vehicles based on their steady performance this year and first look at their aggressive pricing strategy for the next 30 days.

When asked what’s different about offers now as opposed to the past 11 months, Nelson Gaspar, Sales Manager said, “The customer cash Honda is offering on these vehicles is unprecedented. Saving $3000 on a brand new Civic? That has been unheard of until now. I think many people who have been delaying their vehicle purchase will seize this opportunity and take advantage of the large cash discounts.”

Based on supply, the dealership expects the bulk of sales to be in the Civic, Accord, Fit, Odyssey and CR-V. “We have already sold out of 2009 Pilot and Ridgeline and have moved on to the 2010’s,” said Goleski

TORONTO (January 8, 2009) – Honda Canada Inc. received top honours from ALG as the winner of the “Mainstream Brand Residual Value Award” as part of ALG’s Canadian Residual Value Awards that honour vehicles that are predicted to retain the highest percentage of their original price after a conventional retail lease.

Honda was ranked the best overall brand out of 19 mainstream automotive brands in Canada. Acura, the luxury division of Honda Canada Inc., received a second-place award in the Luxury Brand Residual Value category, placing ahead of 11 other luxury brand competitors.The awards are based on 2009 model year vehicles. The awards are derived after carefully studying segment competition, historical vehicle performance and industry trends, and are based on analysis using only Canada-specific data. ALG, based in Santa Barbara, California, provides data and consulting services to the automotive industry and publishes the “Automotive Lease Guide” in both Canada and the U.S.

In addition to winning the overall Mainstream Brand Residual Value Award, Honda Canada also received individual segment awards for the Honda Odyssey (Minivan segment); the new Honda Fit (Entry Compact Car); and the Honda Ridgeline (Compact/Midsize Pickup Truck).

“We are very excited to announce the inaugural Canadian Residual Value Awards,” said John Blair, Chief Executive Officer of ALG. “Honda clearly set itself apart by winning the overall Mainstream award and three segment awards. Honda benefits from its disciplined production, consistent high quality and value pricing, and its shift to more fuel-efficient vehicles has also helped the brand.

“We firmly believe that Residual Value is the best metric for evaluating the overall strength of an automotive brand, and congratulate all of the winners for their successful products and marketing strategies.”

Honda Canada manufactures the Honda Civic sedan and coupe, and the Acura CSX sedan and MDX luxury utility vehicle at its two plants in Alliston, Ontario, and produces fuel-efficient 4-cylinder engines at its new engine plant adjacent to its Canadian manufacturing facilities. With 135 manufacturing facilities in 28 countries worldwide, Honda attracts more than 24 million customers annually.

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